Fedex Ad Analysis Essay Example | Topics and Well Written Essays - 500 words

Fedex Ad Analysis - Essay Example The creativity of the FedEx Ad is to attract more customers ad appeals to the young generation. The graphics in the Ad are also meant to imply that the competition is lagging behind and trying to keep up with the competition is trying to keep up with the company both in cargo carrying capacity and speed all around states. The ad is impressively creative to lay the groundwork for future customer base. It was meant to help boost the employees morale ad solidify the efforts of the company to expand its shares in the delivery market. It implies flexibility and the advantage of a large carrying capacity in a company that ensures that your goods get to their destination safely. The company advertisement is meant to persuade the customers that they are dedicated to their jobs and they understand the needs of the consumer and are ready to fulfill them faster ad effectively. The use of optical illusions and graphics were meant to attract the consumer and have those customers talking which would help with brand awareness which leads to increased customer base. The advertisement was also meant to challenge the competition in keeping up with it as well as providing better services for the customers. The FedEx ad is directed to both customer and competing brand, it appeals to the customers and attract their attention in a field that is highly used in transporting goods from one place to another all over the states. FedEx has established a loyal customer base due to their quality services but the stiff competition from other companies has provided a level playing field. The company has used strategic advertising to give them an edge. The aesthetic appeal of the trucks is to attract more young generation. The use of the competing brand is to appreciate and acknowledge the competition while preying at their weakness. Companies in a competitive field have to keep coming up with new strategies to improve their businesses, keep

Proposal on Higher Education in Qatar Research Paper

Proposal on Higher Education in Qatar - Research Paper Example 1. Introduction Satellite campuses are normally planned to facilitate those who cannot visit the main campus because of the distance. Programs offered at these campuses offer access to higher education for learners who cannot go to traditional campus because of the travel time. It as well offers a cost-effective way to for students within nearby regions (Rovai et al, 2008). Satellite campuses in Qatar are developed to facilitate learners who cannot travel a long way from home for their education due to personal responsibilities, monetary restraints, and / or other issues. The accessibility of such campuses also boost higher schooling enrollment by non-conventional learners (Mohamed, 2005). Qatar foundation has adopted electronic communications technology to ease the functions of satellite campuses. Classes carried out in main campus can be broadcasted to other places by means of distance education, students in satellite campuses can browse library materials on the main campus by elec tronic means, and technology permits the institution to manage registration, enrollments, and monetary assistance dealings distantly. 1.1 Background and Significance Satellite campuses give a chance to learners to continue higher studies without the need of traveling far from their residences. They have been developed to offer financial incentive to a depressed region, and have provided access to students who would â€Å"otherwise not have had a university option† (Simonson et al, 2011). These learners are also from lesser financial status, maybe educationally underprivileged. They are no less worthy for a good quality learning experience than their associate students in city or main provincial campuses, where ‘economies of scale’ are feasible, amenities are well recognized and workforce is additionally skilled. Flexible deliverance via contemporary interactions in addition to information technology can productively sustain small and distant satellite campuses. 1 .2 Research Statement ‘To investigate Qatari students' preferences toward different higher education systems in Qatar’ 1.3 Research Questions 1. Why did students opt for satellite campus instead traditional campus? 2. Were the learning outcomes (assessed by grades and perceived level of learning) are different for satellite campus and traditional campus? 3. What is the perception of students about quality of education in satellite campus versus traditional campus? 2. Literature Review It has been the policy of Qatar Government during recent times to raise admission to higher education. Total numbers have increased; and a bigger percentage of school dropouts have taken admission again. There have been courses to aim at and support recognized justice groups. There have been actions taken to assess the access, involvement, achievement and maintenance of these factions of students in every higher education institute. When the expressions ‘flexible delivery’ as well as ‘flexible education’ initially linked with admired educational jargon, â€Å"they meant little more to many people than paper-based distance learning, like the correspondence courses which had been around for some decades, and the way many students had already earned their degrees†